• Richa Shetty

63% of U.S. Drivers Would Consider a Change to UBI (Usage-Based Insurance)

Research shows that 63% of U.S. consumers are open to changing their current auto insurance policy for one with a telematics-based premium, according to a new report jointly published by Cambridge Mobile Telematics.

  • U.S. drivers are open to many different insurance value propositions - including upfront discounts, rewards, and discounts at the time of renewal - and a majority are ready to switch to UBI now.

  • Young, city-dwelling drivers are the most likely candidates (at 58%) to take on connected insurance, but each age group surveyed showed significant interest.

  • Most respondents (52%) would look too traditional insurers to find telematics programs, but 20% of respondents chose non-traditional tech companies like Amazon as a future desired option, indicating an upcoming challenge for current market leaders. Read further about New Hours of Service (HOS) Rules for Drivers (FMCSA USA)

63% of U.S. Drivers Would Consider a Change to UBI

Research and Reports on U.S Driver's Behaviour:

“Our research has challenged some myths about telematics in auto insurance,” added Matteo Carbone IoT Insurance Observatory Founder and Director. “I hope this will contribute to the emergence of telematics programs, and demonstrate how they are more able to satisfy the policyholders, to deliver adequate profitability to US Insurers, and to make streets safer.” Know more about the Future of Insurance Telematics in the UK?


“The technology that the insurance industry has available to them today is enabling substantially more consumer-friendly and innovative solutions, making insurance more cost-effective and valuable for drivers,” said Ryan McMahon CMT’s Vice President of Insurance and Government Affairs.


In order to have a comprehensive gauge of attitudes worldwide within the report, CMT and IoT Insurance Observatory launched three series of surveys, between June 2017 and January 2020, that collected responses from 2,500 respondents across all 50 U.S. states, as well as France, Italy, Mexico, Brazil, and the United Kingdom. Must Read Average Vehicle Age on U.S. Roads Reaches All-time High


Sentiment has Increased due to COVID-19 Pandemic:

According to the report, many drivers are ready to work with insurers to price their insurance based on how they actually drive, instead of traditional insurance rating factors like zip code, age, gender, etc. This sentiment has only increased since the COVID-19 pandemic has drastically changed driving patterns. As of now, only 5% of U.S. drivers use a telematics-based policy, showing a significant disconnect between consumer interest and current offerings. Also, check out - List of countries contributing to the success of usage-based insurance


About IoT Insurance Observatory:

IoT Insurance Observatory is a think tank created and managed by Matteo Carbone, which has aggregated almost 60 organizations between North America and Europe. The members include CMT, six of the top 15 U.S. P&C insurance groups, and 11 of the top 30 European insurance groups. The Observatory is about connecting people and ideas in order to spread the innovation culture over into the insurance space. Its focus is on the usage of IoT data in the insurance sector, and over the past four years, it has worked directly with players accounting for more than 80% of global IoT insurance volumes (number of insurance policies with auto telematics, smart home, and connected health/life). Read more about What is Reckless Driving? Is it a Criminal Offense? (Simplified)


Some Additional Findings Include:

  • U.S. drivers are open to many different insurance value propositions - including up front discounts, rewards, and discounts at the time of renewal - and a majority are ready to switch to UBI now.

  • Young, city-dwelling drivers are the most likely candidates (at 58%) to take on connected insurance, but each age group surveyed showed significant interest.

  • Most respondents (52%) would look to traditional insurers to find telematics programs, but 20% of respondents chose non-traditional tech companies like Amazon as a future desired option, indicating an upcoming challenge for current market leaders.

  • Also Read Is Brazil adopting Usage-based Insurance?



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